A Review of China’s Public Service Advertising Audience Research Based on Idealized Cognitive Models
With the rapid development of new era and new media, opportunities and challenges of the development of public service advertising coexist. Against the backdrop of the times and the development of media, public service advertising needs to incorporate more subjects, so that the audience can pay more...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2022-01-01
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| Series: | SHS Web of Conferences |
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| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2022/21/shsconf_emsd2022_01047.pdf |