Potret Corporate Social Responsibility (CSR) di Media
Portray of Corporate Social Responsibility (CSR) on media is no more than complementary part which never appears as main one. Through a descriptive qualitative research, CSR appears on media as part of marketing communication activities communicated by top-level managements. CSR is communicated by b...
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| Format: | Article |
| Language: | English |
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Department of Communications, Universitas Islam Indonesia
2011-07-01
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| Series: | Jurnal Komunikasi |
| Online Access: | https://journal.uii.ac.id/jurnal-komunikasi/article/view/5655 |