Analysis of The Effect of Service Quality and Product Quality on Consumer Loyalty

Analysis of The Effect of Service Quality and Product Quality on Consumer Loyalty

The purpose of this study is to obtain valid and reliable empirical data, facts, and information regarding the analysis of product quality factors and customer loyalty service quality of fast food restaurant consumers. This research is a quantitative research. There are two independent variables, na...

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Bibliographic Details
Main Authors: D. Purnomo, Dingot Hamonangan Ismail, Verus Hardian
Format: Article
Language:Indonesian
Published: Institut Ilmu Sosial dan Manajemen STIAMI 2022-10-01
Series:Majalah Ilmiah Bijak
Subjects:
service quality
product quality
consumer loyalty
fast food application
Online Access:https://ojs.stiami.ac.id/index.php/bijak/article/view/2576

Internet

https://ojs.stiami.ac.id/index.php/bijak/article/view/2576

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