The influence of hospital image and service quality on patients’ satisfaction and loyalty

he increasing numbers of public and private hospitals have resulted in the competitive environment in healthcare industry. This situation needs cooperation and support from the hospitals to focus on setting up compelling hospital image and providing satisfaction to the patients to ensure and secure...

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Bibliographic Details
Main Authors: Assila Anis Asnawi, Zainudin Awang, Asyraf Afthanorhan, Mahadzirah Mohamad, Fazida Karim
Format: Article
Language:English
Published: Growing Science 2019-03-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol9/msl_2019_68.pdf