Observation method in marketing research
In this paper, the key features of observation, as a specific research method that is used to research various social phenomena (including business and marketing), have been considered. The study focuses on the advantages and drawbacks of this method during its application. Also, an observation meth...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2017-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2017/0354-34711702086V.pdf |