Paralinguistic features and stylistic techniques of advertising communication

The purpose of this study is to study the theoretical provisions of pragmalinguistics regarding advertising texts, to describe their paralinguistic features and stylistic techniques in advertising communication. The objectives of the study are: to analyze domestic and foreign theoretical and practic...

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Bibliographic Details
Main Authors: Radchenko G., Likhushina M.
Format: Article
Language:English
Published: EDP Sciences 2022-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2022/30/e3sconf_interagromash2022_04040.pdf