Paralinguistic features and stylistic techniques of advertising communication
The purpose of this study is to study the theoretical provisions of pragmalinguistics regarding advertising texts, to describe their paralinguistic features and stylistic techniques in advertising communication. The objectives of the study are: to analyze domestic and foreign theoretical and practic...
Main Authors: | Radchenko G., Likhushina M. |
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Format: | Article |
Language: | English |
Published: |
EDP Sciences
2022-01-01
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Series: | E3S Web of Conferences |
Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2022/30/e3sconf_interagromash2022_04040.pdf |
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