Qualitative research of motives, barriers and stereotypes in fruit consumption in Serbia
The study presented in this paper makes a constituent part of another study dedicated to the development of food consumer science in the Western Balkans. The paper presents a part of the most relevant findings that the authors have obtained and analyzed from thirty in-depth interviews conducted with...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2010-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2010/0354-34711003141O.pdf |