Present and future of radio in Spain: an application of the Life Cycle Model to the industry
Radio in Spain has been losing audience and advertising year after year since 2012. Never before had the sector been through a moment like this, and it is especially relevant for Prisa Radio, Ábside Media and Atresmedia Radio. The theoretical framework of media economics, media management and ILC (...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2023-10-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/43752 |