Visual Identity and Rebranding
The goal of this article is to highlight the essence of visual identification and rebranding, as well as to discuss elements of corporate identity, which are subject to revitalization in the process of refreshing the image of a brand. In the first part the article the analysis of the term visual ide...
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| Format: | Article |
| Language: | English |
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Sciendo
2015-06-01
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| Series: | Marketing of Scientific and Research Organizations |
| Subjects: | |
| Online Access: | https://doi.org/10.14611/minib.16.02.2015.06 |