Visual Identity and Rebranding
The goal of this article is to highlight the essence of visual identification and rebranding, as well as to discuss elements of corporate identity, which are subject to revitalization in the process of refreshing the image of a brand. In the first part the article the analysis of the term visual ide...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Sciendo
2015-06-01
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| Series: | Marketing of Scientific and Research Organizations |
| Subjects: | |
| Online Access: | https://doi.org/10.14611/minib.16.02.2015.06 |
| _version_ | 1797229709198622720 |
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| author | Wrona Katarzyna |
| author_facet | Wrona Katarzyna |
| author_sort | Wrona Katarzyna |
| collection | DOAJ |
| description | The goal of this article is to highlight the essence of visual identification and rebranding, as well as to discuss elements of corporate identity, which are subject to revitalization in the process of refreshing the image of a brand. In the first part the article the analysis of the term visual identification is conducted. In the analysis special attention is drawn to the role of visual identification in creating a coherent identity of an organization. In the subsequent chapters further components of corporate identity are presented in detail - starting with logotype, through business forms, advertisements, accompanying materials and Internet websites to signs on buildings. Moreover, corporate identity book as a collection of standards and guidelines for application of corporate identity rules is discussed. The deliberations are based on the study of literature. The last chapter presented the transformation of the brand of Institute of Aviation. |
| first_indexed | 2024-04-24T15:16:54Z |
| format | Article |
| id | doaj.art-389464dfb2ab4f50a4afe26f5ba3af58 |
| institution | Directory Open Access Journal |
| issn | 2353-8414 |
| language | English |
| last_indexed | 2024-04-24T15:16:54Z |
| publishDate | 2015-06-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Marketing of Scientific and Research Organizations |
| spelling | doaj.art-389464dfb2ab4f50a4afe26f5ba3af582024-04-02T09:19:22ZengSciendoMarketing of Scientific and Research Organizations2353-84142015-06-011629111910.14611/minib.16.02.2015.06Visual Identity and RebrandingWrona Katarzyna0Institute of Aviation, Warsaw, PolandThe goal of this article is to highlight the essence of visual identification and rebranding, as well as to discuss elements of corporate identity, which are subject to revitalization in the process of refreshing the image of a brand. In the first part the article the analysis of the term visual identification is conducted. In the analysis special attention is drawn to the role of visual identification in creating a coherent identity of an organization. In the subsequent chapters further components of corporate identity are presented in detail - starting with logotype, through business forms, advertisements, accompanying materials and Internet websites to signs on buildings. Moreover, corporate identity book as a collection of standards and guidelines for application of corporate identity rules is discussed. The deliberations are based on the study of literature. The last chapter presented the transformation of the brand of Institute of Aviation.https://doi.org/10.14611/minib.16.02.2015.06rebrandingvisual identitycorporate identityvisual identificationlogotypetrademarkbusiness formsvisual identity bookcorporate identity manualcompany ima |
| spellingShingle | Wrona Katarzyna Visual Identity and Rebranding Marketing of Scientific and Research Organizations rebranding visual identity corporate identity visual identification logotype trademark business forms visual identity book corporate identity manual company ima |
| title | Visual Identity and Rebranding |
| title_full | Visual Identity and Rebranding |
| title_fullStr | Visual Identity and Rebranding |
| title_full_unstemmed | Visual Identity and Rebranding |
| title_short | Visual Identity and Rebranding |
| title_sort | visual identity and rebranding |
| topic | rebranding visual identity corporate identity visual identification logotype trademark business forms visual identity book corporate identity manual company ima |
| url | https://doi.org/10.14611/minib.16.02.2015.06 |
| work_keys_str_mv | AT wronakatarzyna visualidentityandrebranding |