THE IMPACT OF BRAND TRUST AND BRAND RELATIONSHIP QUALITY ON BRAND LOYALTY IN THE CONTEXT OF EMERGING MARKET LIKE PAKISTAN
Purpose: The concept of brand loyalty is of critical importance to the business as it plays a dominant role in providing competitive advantages for the companies and brands in devising their marketing strategies. With the advent of modern digital platforms of consumer interaction with the brands...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
BMER Consultancy
2021-01-01
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| Series: | Reviews of Management Sciences |
| Online Access: | https://rmsjournal.com/index.php/admin/article/view/56 |