THE IMPACT OF BRAND TRUST AND BRAND RELATIONSHIP QUALITY ON BRAND LOYALTY IN THE CONTEXT OF EMERGING MARKET LIKE PAKISTAN

Purpose: The concept of brand loyalty is of critical importance to the business as it plays a dominant role in providing competitive advantages for the companies and brands in devising their marketing strategies. With the advent of modern digital platforms of consumer interaction with the brands...

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Bibliographic Details
Main Authors:	Midhat Nadeem, Masood, Muhammad AsadUllah, Dr. Muhammad Wasim Akram
Format:	Article
Language:	English
Published:	BMER Consultancy 2021-01-01
Series:	Reviews of Management Sciences
Online Access:	https://rmsjournal.com/index.php/admin/article/view/56

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