Investigating The Factors Which Are Effective On Ice Cream Consumption Of Consumers
In this study, the ice-cream preferences of consumers have been investigated with the conjoint analysis. In this research, 350 consumers in different age groups in Ankara responded the questionnaire for the conjoint analysis. Research results especially on women and men consumers were analyzed separ...
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| Format: | Article |
| Language: | English |
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Istanbul University
2016-12-01
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| Series: | Alphanumeric Journal |
| Subjects: | |
| Online Access: |
http://alphanumericjournal.com/media/Issue/volume-4-issue-2-2016/dondurma-tuketimi-tercihini-etkileyen-ozelliklerin-konjoint-_w0FQCO7.pdf
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