Investigating The Factors Which Are Effective On Ice Cream Consumption Of Consumers
In this study, the ice-cream preferences of consumers have been investigated with the conjoint analysis. In this research, 350 consumers in different age groups in Ankara responded the questionnaire for the conjoint analysis. Research results especially on women and men consumers were analyzed separ...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University
2016-12-01
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| Series: | Alphanumeric Journal |
| Subjects: | |
| Online Access: |
http://alphanumericjournal.com/media/Issue/volume-4-issue-2-2016/dondurma-tuketimi-tercihini-etkileyen-ozelliklerin-konjoint-_w0FQCO7.pdf
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| _version_ | 1797910225499455488 |
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| author | Gamze Özel Rıdvan Ceylan |
| author_facet | Gamze Özel Rıdvan Ceylan |
| author_sort | Gamze Özel |
| collection | DOAJ |
| description | In this study, the ice-cream preferences of consumers have been investigated with the conjoint analysis. In this research, 350 consumers in different age groups in Ankara responded the questionnaire for the conjoint analysis. Research results especially on women and men consumers were analyzed separately and aimed to find different criteria for consideration in the choice of ice-cream. |
| first_indexed | 2024-04-10T11:20:58Z |
| format | Article |
| id | doaj.art-38ba65cd94324ccabf590179cb53035e |
| institution | Directory Open Access Journal |
| issn | 2148-2225 |
| language | English |
| last_indexed | 2024-04-10T11:20:58Z |
| publishDate | 2016-12-01 |
| publisher | Istanbul University |
| record_format | Article |
| series | Alphanumeric Journal |
| spelling | doaj.art-38ba65cd94324ccabf590179cb53035e2023-02-15T16:18:36ZengIstanbul UniversityAlphanumeric Journal2148-22252016-12-0142147158http://dx.doi.org/10.17093/alphanumeric.27773921482225Investigating The Factors Which Are Effective On Ice Cream Consumption Of ConsumersGamze Özel0Rıdvan Ceylan1 Hacettepe University, Department of Statistics, Faculty of Science Hacettepe University, Department of Statistics, Faculty of Science In this study, the ice-cream preferences of consumers have been investigated with the conjoint analysis. In this research, 350 consumers in different age groups in Ankara responded the questionnaire for the conjoint analysis. Research results especially on women and men consumers were analyzed separately and aimed to find different criteria for consideration in the choice of ice-cream. http://alphanumericjournal.com/media/Issue/volume-4-issue-2-2016/dondurma-tuketimi-tercihini-etkileyen-ozelliklerin-konjoint-_w0FQCO7.pdf conjoint analysisconsumptionice-creammilk products |
| spellingShingle | Gamze Özel Rıdvan Ceylan Investigating The Factors Which Are Effective On Ice Cream Consumption Of Consumers Alphanumeric Journal conjoint analysis consumption ice-cream milk products |
| title | Investigating The Factors Which Are Effective On Ice Cream Consumption Of Consumers |
| title_full | Investigating The Factors Which Are Effective On Ice Cream Consumption Of Consumers |
| title_fullStr | Investigating The Factors Which Are Effective On Ice Cream Consumption Of Consumers |
| title_full_unstemmed | Investigating The Factors Which Are Effective On Ice Cream Consumption Of Consumers |
| title_short | Investigating The Factors Which Are Effective On Ice Cream Consumption Of Consumers |
| title_sort | investigating the factors which are effective on ice cream consumption of consumers |
| topic | conjoint analysis consumption ice-cream milk products |
| url |
http://alphanumericjournal.com/media/Issue/volume-4-issue-2-2016/dondurma-tuketimi-tercihini-etkileyen-ozelliklerin-konjoint-_w0FQCO7.pdf
|
| work_keys_str_mv | AT gamzeozel investigatingthefactorswhichareeffectiveonicecreamconsumptionofconsumers AT rıdvanceylan investigatingthefactorswhichareeffectiveonicecreamconsumptionofconsumers |