Social Media Communication Strategy of Kapanlagi Youniverse in Strengthening Brand Equity in The Era of The Covid-19 Pandemic
The impact of the COVID-19 pandemic has changed the condition of the media industry both in terms of economy and existence. This research aims to determine the state of the social media communication strategy KapanLagi Youniverse as a media group in Indonesia to strengthen brand equity. The theoreti...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/63/e3sconf_icobar23_02145.pdf |