BEST PRACTICES IN NEW PRODUCT DEVELOPMENT: THE ZYRAY WIRELESS CASE STUDY
<p>ENGLISH ABSTRACT: Successful high-tech start-up companies are rare. This case study investigates the New Product Development (NPD) process of Zyray Wireless, a very successful startup 3G technology company that originated in South Africa but relocated to California in the USA. The r...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Stellenbosch University
2012-01-01
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| Series: | South African Journal of Industrial Engineering |
| Online Access: | http://sajie.journals.ac.za/pub/article/view/146 |