Assessment of Differences in Perceptions of Consumers of Educational Services about the Image of Universities
The purpose of the study is to quantify the level of divergence (similarity) of perceptions of potential consumers of educational services regarding the image of universities in order to strengthen their competitive position in the market of educational services. Within the terms of this purpose, th...
Main Authors: | , , , , , |
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Format: | Article |
Language: | English |
Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2023-08-01
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Series: | Bìznes Inform |
Subjects: | |
Online Access: | https://www.business-inform.net/export_pdf/business-inform-2023-8_0-pages-149_156.pdf |