Assessment of Differences in Perceptions of Consumers of Educational Services about the Image of Universities

The purpose of the study is to quantify the level of divergence (similarity) of perceptions of potential consumers of educational services regarding the image of universities in order to strengthen their competitive position in the market of educational services. Within the terms of this purpose, th...

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Bibliographic Details
Main Authors: Marchenko Valentyna M., Hrechko Alla V., Kavtysh Oksana P., Makaliuk Iryna V., Osetskiy Valerii L., Shutyuk Vitaliy V.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2023-08-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.business-inform.net/export_pdf/business-inform-2023-8_0-pages-149_156.pdf

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