Forecasting the Timing of the Emergence of a Dominant Design: The Case of the Projectors

The timing of market entry is important for companies to achieve commercial success. The relationship between good market entry timing and the emergence of a dominant design was discussed. However, the dominant design was assumed to be known only in retrospect. In this study, targeting the proje...

Full description

Bibliographic Details
Main Authors: Koji Masuda, Shigeyuki Haruyama
Format: Article
Language:English
Published: Universitas Indonesia 2024-01-01
Series:International Journal of Technology
Subjects:
Online Access:https://ijtech.eng.ui.ac.id/article/view/6068