Forecasting the Timing of the Emergence of a Dominant Design: The Case of the Projectors

The timing of market entry is important for companies to achieve commercial success. The relationship between good market entry timing and the emergence of a dominant design was discussed. However, the dominant design was assumed to be known only in retrospect. In this study, targeting the proje...

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Main Authors: Koji Masuda, Shigeyuki Haruyama
Format: Article
Language:English
Published: Universitas Indonesia 2024-01-01
Series:International Journal of Technology
Subjects:
Online Access:https://ijtech.eng.ui.ac.id/article/view/6068
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author Koji Masuda
Shigeyuki Haruyama
author_facet Koji Masuda
Shigeyuki Haruyama
author_sort Koji Masuda
collection DOAJ
description The timing of market entry is important for companies to achieve commercial success. The relationship between good market entry timing and the emergence of a dominant design was discussed. However, the dominant design was assumed to be known only in retrospect. In this study, targeting the projector industry, we demonstrate that the timing of the emergence of the dominant design can be forecast in advance by deriving the time relationship between product launch and patent application. The emergence of dominant designs and the timing of their emergence were identified based on the analysis of product trends in the market. The timing of the patent application that the dominant design will emerge was forecast based on the analysis of technology trends using patent information. The cycle type of the projector industry was considered, and the time lag between patent application and product launch was inferred. This study provides a useful insight into the dominant design.
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spelling doaj.art-3907bf89f91b438696b8ff4d91f7456d2024-01-25T01:56:09ZengUniversitas IndonesiaInternational Journal of Technology2086-96142087-21002024-01-0115113815310.14716/ijtech.v15i1.60686068Forecasting the Timing of the Emergence of a Dominant Design: The Case of the ProjectorsKoji Masuda0Shigeyuki Haruyama1Graduate School of Science and Technology for Innovation, Yamaguchi University, 2-16-1 Tokiwadai, Ube, Yamaguchi, 755-8611, JapanGraduate School of Innovation and Technology Management, Yamaguchi University, 2-16-1 Tokiwadai, Ube, Yamaguchi, 755-8611, JapanThe timing of market entry is important for companies to achieve commercial success. The relationship between good market entry timing and the emergence of a dominant design was discussed. However, the dominant design was assumed to be known only in retrospect. In this study, targeting the projector industry, we demonstrate that the timing of the emergence of the dominant design can be forecast in advance by deriving the time relationship between product launch and patent application. The emergence of dominant designs and the timing of their emergence were identified based on the analysis of product trends in the market. The timing of the patent application that the dominant design will emerge was forecast based on the analysis of technology trends using patent information. The cycle type of the projector industry was considered, and the time lag between patent application and product launch was inferred. This study provides a useful insight into the dominant design.https://ijtech.eng.ui.ac.id/article/view/6068dominant designpatent analysisprocess innovationproduct innovationprojector
spellingShingle Koji Masuda
Shigeyuki Haruyama
Forecasting the Timing of the Emergence of a Dominant Design: The Case of the Projectors
International Journal of Technology
dominant design
patent analysis
process innovation
product innovation
projector
title Forecasting the Timing of the Emergence of a Dominant Design: The Case of the Projectors
title_full Forecasting the Timing of the Emergence of a Dominant Design: The Case of the Projectors
title_fullStr Forecasting the Timing of the Emergence of a Dominant Design: The Case of the Projectors
title_full_unstemmed Forecasting the Timing of the Emergence of a Dominant Design: The Case of the Projectors
title_short Forecasting the Timing of the Emergence of a Dominant Design: The Case of the Projectors
title_sort forecasting the timing of the emergence of a dominant design the case of the projectors
topic dominant design
patent analysis
process innovation
product innovation
projector
url https://ijtech.eng.ui.ac.id/article/view/6068
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