Consumer choice determinants of online intermediary tourism platforms
The article investigates determinants of usage intention (IU) of online travel agencies’ (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs’ platforms (PQ) and (2) those corre...
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| Format: | Article |
| Language: | English |
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Sciendo
2022-06-01
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| Series: | International Journal of Management and Economics |
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| Online Access: | https://doi.org/10.2478/ijme-2022-0013 |