Consumer choice determinants of online intermediary tourism platforms
The article investigates determinants of usage intention (IU) of online travel agencies’ (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs’ platforms (PQ) and (2) those corre...
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| Format: | Article |
| Language: | English |
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Sciendo
2022-06-01
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| Series: | International Journal of Management and Economics |
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| Online Access: | https://doi.org/10.2478/ijme-2022-0013 |
| _version_ | 1797778297955811328 |
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| author | Wąsowicz-Zaborek Elżbieta |
| author_facet | Wąsowicz-Zaborek Elżbieta |
| author_sort | Wąsowicz-Zaborek Elżbieta |
| collection | DOAJ |
| description | The article investigates determinants of usage intention (IU) of online travel agencies’ (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs’ platforms (PQ) and (2) those corresponding to transaction quality (CST). The survey was conducted with the CAWI method on a representative net sample of 591 Polish OTA users. Statistical analysis involved building a covariance-based structural equation model to map out causal relationships between latent variables and test research hypotheses. The findings indicate that both groups of factors (PQ and CST) have a statistically significant positive effect on both IU and WOM. However, the impact of CST was found to be slightly weaker. Interestingly, there were no moderating effects from the respondents’ age, income, and education. The only demographical characteristic of issue was sex, which revealed different regression patterns between men and women. |
| first_indexed | 2024-03-12T23:16:12Z |
| format | Article |
| id | doaj.art-39088a0010a341e18f406a93d7cbd029 |
| institution | Directory Open Access Journal |
| issn | 2543-5361 |
| language | English |
| last_indexed | 2024-03-12T23:16:12Z |
| publishDate | 2022-06-01 |
| publisher | Sciendo |
| record_format | Article |
| series | International Journal of Management and Economics |
| spelling | doaj.art-39088a0010a341e18f406a93d7cbd0292023-07-17T05:26:27ZengSciendoInternational Journal of Management and Economics2543-53612022-06-0158216117810.2478/ijme-2022-0013Consumer choice determinants of online intermediary tourism platformsWąsowicz-Zaborek Elżbieta0Collegium of World Economy, SGH Warsaw School of Economics, Warsaw, PolandThe article investigates determinants of usage intention (IU) of online travel agencies’ (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs’ platforms (PQ) and (2) those corresponding to transaction quality (CST). The survey was conducted with the CAWI method on a representative net sample of 591 Polish OTA users. Statistical analysis involved building a covariance-based structural equation model to map out causal relationships between latent variables and test research hypotheses. The findings indicate that both groups of factors (PQ and CST) have a statistically significant positive effect on both IU and WOM. However, the impact of CST was found to be slightly weaker. Interestingly, there were no moderating effects from the respondents’ age, income, and education. The only demographical characteristic of issue was sex, which revealed different regression patterns between men and women.https://doi.org/10.2478/ijme-2022-0013online travel agenciesstructural equation modeltourist behaviorusage intentionword-of-mouth intentionm31z33 |
| spellingShingle | Wąsowicz-Zaborek Elżbieta Consumer choice determinants of online intermediary tourism platforms International Journal of Management and Economics online travel agencies structural equation model tourist behavior usage intention word-of-mouth intention m31 z33 |
| title | Consumer choice determinants of online intermediary tourism platforms |
| title_full | Consumer choice determinants of online intermediary tourism platforms |
| title_fullStr | Consumer choice determinants of online intermediary tourism platforms |
| title_full_unstemmed | Consumer choice determinants of online intermediary tourism platforms |
| title_short | Consumer choice determinants of online intermediary tourism platforms |
| title_sort | consumer choice determinants of online intermediary tourism platforms |
| topic | online travel agencies structural equation model tourist behavior usage intention word-of-mouth intention m31 z33 |
| url | https://doi.org/10.2478/ijme-2022-0013 |
| work_keys_str_mv | AT wasowiczzaborekelzbieta consumerchoicedeterminantsofonlineintermediarytourismplatforms |