The impact of buy-online-pickup-in-store shopping on customer engagement: framework and propositions
Abstract This research aims to develop a new conceptual framework that investigates the effect of buy-online-pickup-in-store (BOPS) shopping on customer engagement and related outcomes from the touchpoint perspective. Based on the customer engagement theory and touchpoint literature, we define the c...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Springer
2024-08-01
|
| Series: | Management System Engineering |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s44176-024-00030-1 |