The effect of marketing capabilities on sense-making and shaping the creative and timely marketing strategy
Organizations with great sense-making can communicate the market and gain the necessary strategic information. Evidences show that sense-making organizations have higher levels of critical marketing capabilities (selling capability, marketing capability, market research capability, product developme...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2015-06-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1792-1&slc_lang=en&sid=1 |