Positive, negative, and bipolar questions: The effect of question polarity on ratings of text readability
For decades, survey researchers have known that respondents give different answers to attitude questions worded positively (X is good. Agree-Disagree), negatively (X is bad. Agree-Disagree) or on a bipolar scale (X is bad-good). This makes survey answers hard to interpret, especially since findings...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Survey Research Association
2013-12-01
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| Series: | Survey Research Methods |
| Subjects: | |
| Online Access: | https://ojs.ub.uni-konstanz.de/srm/article/view/5034 |