Comparing The Loyalty Of Two Mini Markets’ Customers: The Role Of Store Image And Satisfaction
Indomaret and Alfamart are two franchise-local-mini markets in Indonesia. Side by side, they invade dwelling areas within cities: where there is an Indomaret store, there will be Alfamart, but with a lack of differentiation among them. This study aims to assess and compare the impact of store image...
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| Format: | Article |
| Language: | English |
| Published: |
Department of Business Administration, Diponegoro University
2019-03-01
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| Series: | Jurnal Administrasi Bisnis |
| Subjects: | |
| Online Access: | https://ejournal.undip.ac.id/index.php/janis/article/view/23041 |