Impact of Marketing Leadership Effectiveness on Change Management in Manufacturing Sector of Pakistan
The major theme of this paper is exploration of new dimensions of marketing leadership effectiveness. These dimensions are discussed in theoretical perspective but the main contribution of this research is their empirical testing. The four intellects namely business, spiritual, emotional as well as...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
National University of Modern Languages (NUML), Islamabad
2021-07-01
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| Series: | NUML International Journal of Business & Management |
| Subjects: | |
| Online Access: | https://nijbm.numl.edu.pk/index.php/BM/article/view/55 |