Social Commerce Adoption to Enhance SMEs Performance: Technology, Organization and Environment (TOE) Perspectives
Currently, the shift in consumer behavior has led to an increase in the average value of purchase transactions. This is an opportunity for SMEs to take advantage of the digital space for business acceleration. This study aims to explore the technological, organizational, and environmental (TOE) fram...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2022-09-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/41503 |