INFLUENCE ONLINE CUSTOMER REVIEWS AND QUALITY INFORMATION OF PURCHASE DECISIONS AT SHOPEE YASASHI JAPAN SHOP

This study aims to determine the effect of online customer reviews and information quality on purchasing decisions at Shopee Yasashi Japan Shop. The research method was used a quantitative method. The population in this study are the Shopee Yasashi Japan Shop consumers. Sampling was done using prob...

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Bibliographic Details
Main Author: Rudi Hermawan
Format: Article
Language:English
Published: cita konsultindo 2022-12-01
Series:Asian Journal of Management, Entrepreneurship and Social Science
Subjects:
Online Access:http://www.ajmesc.com/index.php/ajmesc/article/view/251