Noted: Words that move public opinion

In Words That Work he (Luntz) tells us how he used words to move public opinion. Not suprisingly though, Words That Work has ignited controversy. Even people that haven't read the book are writing reviews of it, and the 'Luntz-speak' has become synoymous with lying.

Bibliographic Details
Main Author: David Robie
Format: Article
Language:English
Published: Asia Pacific Network 2008-04-01
Series:Pacific Journalism Review
Subjects:
Online Access:https://ojs.aut.ac.nz/pacific-journalism-review/article/view/939