The Impact of Regional Economic Conditions on Place Branding Results: The Survival Analysis Approach
Place branding became a part of regional development processes; therefore, regional conditions could affect the place branding success. Nevertheless, studies on place branding success are mostly focused on management issues, and the role of regional conditions is yet to be revealed. In this regard,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Russian Academy of Sciences, Institute of Economics of the Ural Branch
2023-09-01
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| Series: | Экономика региона |
| Subjects: | |
| Online Access: | https://economyofregions.org/ojs/index.php/er/article/view/111 |