The Effect of Marketing Capabilities on the Performance of Export Companies Through Competitive Strategy and Positional Advantage with the Moderating Role of Mutual Innovation
Aim and introduction: Export is one of the most important activities that lead to the growth and development of companies. Therefore, it is necessary to recognize the factors affecting the growth and prosperity of exports and improve export performance. In the current context of fierce competition i...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iran Strategic Management Society
2021-03-01
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| Series: | مطالعات مدیریت راهبردی |
| Subjects: | |
| Online Access: | https://www.smsjournal.ir/article_120611_d5793eeabccc9e66727d968bc2bc5fa2.pdf |