MASS CUSTOMIZATION IN THE FASHION INDUSTRY
Customization according to many scientists is individualization of the relations of the producer with the consumer. In recent years many companies working in various branches of economy began to apply it actively. The prerequisites for its using in the fashion industry have also ripened. Among them...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-05-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/1030 |