Factors Impacting Consumer Choices From the Perspective of Owners and Managers of Beauty Parlors Located in Kraków and the Neighborhood
Purpose: The studies on consumer behavior on the market should take into account not only the criteria of product choices, but also the factors determining the choice of the place of purchase. The purpose of the paper is to assess the knowledge about the factors influencing the consumer choices with...
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Format: | Article |
Language: | English |
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Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2021-12-01
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Series: | Problemy Zarządzania |
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Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=226879 |