Factors Impacting Consumer Choices From the Perspective of Owners and Managers of Beauty Parlors Located in Kraków and the Neighborhood

Factors Impacting Consumer Choices From the Perspective of Owners and Managers of Beauty Parlors Located in Kraków and the Neighborhood

Purpose: The studies on consumer behavior on the market should take into account not only the criteria of product choices, but also the factors determining the choice of the place of purchase. The purpose of the paper is to assess the knowledge about the factors influencing the consumer choices with...

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Bibliographic Details
Main Author: Małgorzata Kryczka
Format: Article
Language:English
Published: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego 2021-12-01
Series:Problemy Zarządzania
Subjects:
economics
consumer behavior
consumer choices
beauty parlor management
Online Access:https://pz.wz.uw.edu.pl/resources/html/article/details?id=226879

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