Interaction with customers: The Application of Social Media within the Austrian Supply Chain for Food and Beverages
Social media marketing has become a powerful tool of interaction with stakeholders. An increasing number of companies are using social media platforms to initiate active interaction and communication with current and prospective customers. Within this study, certain content and contact features, as...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
CentMa
2013-03-01
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| Series: | International Journal on Food System Dynamics |
| Subjects: | |
| Online Access: | http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/292 |