Word of Mouth Marketing and the Impact on Banks’ Portfolio of Clients: Research at the Main Banks in the Central Region of Romania
This paper’s purpose is to illustrate the impact of word of mouth advertising on a Banks’ portfolio of clients and ultimately how that impacts the banks’ portfolio. This research was based upon a quantitative marketing survey carried out in the Central Region of Romania using online questionnaires....
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| Format: | Article |
| Language: | English |
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The Bucharest University of Economic Studies Publishing House
2019-11-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
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| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_88.pdf |