A Custome Loyalty Model fo E-Commerce Recommendation Systems
The main objective of this research is to provide a customer loyalty model for e-commerce recommender systems. The proposed model is developed using Delone and McLean Information System success model and a set of factors which are identified from the literature. To test the research hypotheses of th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2019-10-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_10379_8922462532b81104b77ca9c5b0d780f4.pdf |