THE NEW RULES OF GREEN MARKETING- A BOOK REVIEW
This paper’s purpose is to provide a review of the book ”The New Rules of Green Marketing. Strategies, Tools and Inspiration for Sustainable Branding” (2011) written by Jacquelyn A. Ottman. In this sense, the book is analyzed from a personal point of view, but exposed as objective as possible. In re...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2016-07-01
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| Series: | SEA: Practical Application of Science |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_11_35.pdf
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