APPLICATION OF PROMOTION TOOLS IN HOSPITALITY AND TOURISM INDUSTRY AND ITS ROLE IN DEVELOPING THE JAMMU AND KASHMIR AS A TOURIST DESTINATION

The proposed study will mainly attempt to study the promotional tools undertaken by different hotels and tour operators, and evaluate how they have been able to develop tourism and hospitality industry in the state. A survey questionnaire was used to collect primary data. Our study revealed that the...

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Bibliographic Details
Main Authors: Zoltán BUJDOSÓ, Parikshat Shing MANHAS, RAMJIT -, Lóránt DÁVID, Alexandru NEDELEA
Format: Article
Language:English
Published: Universitatii Suceava 2014-12-01
Series:Revista de Turism: Studii si Cercetari in Turism
Subjects:
Online Access:http://revistadeturism.ro/rdt/article/view/277