APPLICATION OF PROMOTION TOOLS IN HOSPITALITY AND TOURISM INDUSTRY AND ITS ROLE IN DEVELOPING THE JAMMU AND KASHMIR AS A TOURIST DESTINATION
The proposed study will mainly attempt to study the promotional tools undertaken by different hotels and tour operators, and evaluate how they have been able to develop tourism and hospitality industry in the state. A survey questionnaire was used to collect primary data. Our study revealed that the...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitatii Suceava
2014-12-01
|
| Series: | Revista de Turism: Studii si Cercetari in Turism |
| Subjects: | |
| Online Access: | http://revistadeturism.ro/rdt/article/view/277 |
| _version_ | 1818938545896685568 |
|---|---|
| author | Zoltán BUJDOSÓ Parikshat Shing MANHAS RAMJIT - Lóránt DÁVID Alexandru NEDELEA |
| author_facet | Zoltán BUJDOSÓ Parikshat Shing MANHAS RAMJIT - Lóránt DÁVID Alexandru NEDELEA |
| author_sort | Zoltán BUJDOSÓ |
| collection | DOAJ |
| description | The proposed study will mainly attempt to study the promotional tools undertaken by different hotels and tour operators, and evaluate how they have been able to develop tourism and hospitality industry in the state. A survey questionnaire was used to collect primary data. Our study revealed that the main reason of not succeeding and overcoming the problem of rebuilding the state as a tourists destination after the period of militancy and others problems mainly lies within the negligence of tourism authorities not following appropriate marketing activities ; inappropriate measures and wrong allocation of promotional funds also contribute to the problem. |
| first_indexed | 2024-12-20T06:09:34Z |
| format | Article |
| id | doaj.art-398790f0d8e74aa6aa422c04850452d9 |
| institution | Directory Open Access Journal |
| issn | 1844-2994 |
| language | English |
| last_indexed | 2024-12-20T06:09:34Z |
| publishDate | 2014-12-01 |
| publisher | Universitatii Suceava |
| record_format | Article |
| series | Revista de Turism: Studii si Cercetari in Turism |
| spelling | doaj.art-398790f0d8e74aa6aa422c04850452d92022-12-21T19:50:43ZengUniversitatii SuceavaRevista de Turism: Studii si Cercetari in Turism1844-29942014-12-010183743205APPLICATION OF PROMOTION TOOLS IN HOSPITALITY AND TOURISM INDUSTRY AND ITS ROLE IN DEVELOPING THE JAMMU AND KASHMIR AS A TOURIST DESTINATIONZoltán BUJDOSÓ0Parikshat Shing MANHAS1RAMJIT -2Lóránt DÁVID3Alexandru NEDELEA4Károly Róbert University CollegeUniversity of JammuUniversity of JammuEszterházy Károly University CollegeStefan cel Mare University of SuceavaThe proposed study will mainly attempt to study the promotional tools undertaken by different hotels and tour operators, and evaluate how they have been able to develop tourism and hospitality industry in the state. A survey questionnaire was used to collect primary data. Our study revealed that the main reason of not succeeding and overcoming the problem of rebuilding the state as a tourists destination after the period of militancy and others problems mainly lies within the negligence of tourism authorities not following appropriate marketing activities ; inappropriate measures and wrong allocation of promotional funds also contribute to the problem.http://revistadeturism.ro/rdt/article/view/277promotion toolstourism industryhospitality industrytourism products and servicesbrand imagejammu and kashmir |
| spellingShingle | Zoltán BUJDOSÓ Parikshat Shing MANHAS RAMJIT - Lóránt DÁVID Alexandru NEDELEA APPLICATION OF PROMOTION TOOLS IN HOSPITALITY AND TOURISM INDUSTRY AND ITS ROLE IN DEVELOPING THE JAMMU AND KASHMIR AS A TOURIST DESTINATION Revista de Turism: Studii si Cercetari in Turism promotion tools tourism industry hospitality industry tourism products and services brand image jammu and kashmir |
| title | APPLICATION OF PROMOTION TOOLS IN HOSPITALITY AND TOURISM INDUSTRY AND ITS ROLE IN DEVELOPING THE JAMMU AND KASHMIR AS A TOURIST DESTINATION |
| title_full | APPLICATION OF PROMOTION TOOLS IN HOSPITALITY AND TOURISM INDUSTRY AND ITS ROLE IN DEVELOPING THE JAMMU AND KASHMIR AS A TOURIST DESTINATION |
| title_fullStr | APPLICATION OF PROMOTION TOOLS IN HOSPITALITY AND TOURISM INDUSTRY AND ITS ROLE IN DEVELOPING THE JAMMU AND KASHMIR AS A TOURIST DESTINATION |
| title_full_unstemmed | APPLICATION OF PROMOTION TOOLS IN HOSPITALITY AND TOURISM INDUSTRY AND ITS ROLE IN DEVELOPING THE JAMMU AND KASHMIR AS A TOURIST DESTINATION |
| title_short | APPLICATION OF PROMOTION TOOLS IN HOSPITALITY AND TOURISM INDUSTRY AND ITS ROLE IN DEVELOPING THE JAMMU AND KASHMIR AS A TOURIST DESTINATION |
| title_sort | application of promotion tools in hospitality and tourism industry and its role in developing the jammu and kashmir as a tourist destination |
| topic | promotion tools tourism industry hospitality industry tourism products and services brand image jammu and kashmir |
| url | http://revistadeturism.ro/rdt/article/view/277 |
| work_keys_str_mv | AT zoltanbujdoso applicationofpromotiontoolsinhospitalityandtourismindustryanditsroleindevelopingthejammuandkashmirasatouristdestination AT parikshatshingmanhas applicationofpromotiontoolsinhospitalityandtourismindustryanditsroleindevelopingthejammuandkashmirasatouristdestination AT ramjit applicationofpromotiontoolsinhospitalityandtourismindustryanditsroleindevelopingthejammuandkashmirasatouristdestination AT lorantdavid applicationofpromotiontoolsinhospitalityandtourismindustryanditsroleindevelopingthejammuandkashmirasatouristdestination AT alexandrunedelea applicationofpromotiontoolsinhospitalityandtourismindustryanditsroleindevelopingthejammuandkashmirasatouristdestination |