IS ENVIRONMENTAL PROTECTION A CENTRAL ISSUE TO THE BUSINESS STRATEGY OF HIGH PROFILE COMPANIES? CONTENT ANALYSIS OF WEBSITE CORPORATE COMMUNICATION
The paper focuses on exploring the way high profile companies with direct environmental impact use the website corporate communication to report on their environmental policies and practices. Employing a semantic analysis based on computer-aided techniques (VOSviewer), the paper aims to identify the...
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| Format: | Article |
| Language: | English |
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University of Bucharest
2017-06-01
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| Series: | Journal of Urban and Regional Analysis |
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| Online Access: | http://jurareview.ro/resources/pdf/volume_19_is_environmental_protection_a_central_issue_to_the_business_strategy_of_high_profile_companies_content_analysis_of_website_corporate_communication_abstract.pdf |