Analisis faktor yang memengaruhi pengambilan keputusan pembelian pepaya Calina

<div><p class="1eAbstract-text"><em>Growth of income, healthy awareness and population lead to increase fruit consumption. One of IPB’s successful fruit innovation is Calina papaya. The purpose of this study was to analyze the characteristics of the consumers, and the fac...

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Bibliographic Details
Main Authors: Anang Kartika Pradana, Alim Setiawan Slamet, M Syaefudin Andrianto
Format: Article
Language:English
Published: LPPM Universitas Ibn Khaldun Bogor 2018-12-01
Series:Jurnal Manajemen
Subjects:
Online Access:http://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/1562