An analytical investigation of the bullwhip effect in the food supply chain Un análisis investigativo del efecto chicote en la cadena de suministros de la industria alimenticia Uma análise investigativa do efeito chicote na cadeia de suprimentos da indústria alimentícia
This study, exploratory and descriptive in nature, aims to identify the relevant variables related to the bullwhip effect in the supply chain of the food industry. In the exploratory phase, to collect data in-depth interviews were made with owners and directors of eight supermarket companies in orde...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Emerald Publishing
2011-09-01
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| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | http://www.revistas.usp.br/rege/article/view/36748 |