Tendency to consume Iranian / foreign home appliances taking into account the economic, social and cultural factors affecting it
The home appliance industry is very influential in society due to its close relationship with people and the use of its products on a daily basis. Therefore, the purpose of this study is to investigate and identify the factors affecting the tendency of consumers to Iranian / foreign home appliances....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Rasht: Javad Deljoo Shahir
2018-03-01
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| Series: | New Applied Studies in Management, Economics & Accounting |
| Subjects: | |
| Online Access: | https://www.nasme-journal.ir/article_176355_dc1ffbaf83867b71a53d1876e5c6a170.pdf |