Exploring the Relationship Between Brand Awareness, Brand Trust, and Brand Credibility Towards Floraison Customer Loyalty Through Consumer Satisfaction as an Intervening Variable

Exploring the Relationship Between Brand Awareness, Brand Trust, and Brand Credibility Towards Floraison Customer Loyalty Through Consumer Satisfaction as an Intervening Variable

Tejakula Lestari Jaya, the manufacturer of Floraison products, is located in Buleleng, Bali, where this study was conducted. The results show that brand awareness, brand trust, and brand credibility have a positive and significant impact on customer satisfaction and customer loyalty. Consumer satis...

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Dades bibliogràfiques
Autors principals: Luh Devi Artasuma, Ida Bagus Raka Suardana
Format: Article
Idioma:English
Publicat: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-12-01
Col·lecció:Indonesian Interdisciplinary Journal of Sharia Economics
Matèries:
Brand Awareness, Brand Trust, Brand Credibility, Consumer Satisfaction, Customer Loyalty
Accés en línia:https://e-journal.uac.ac.id/index.php/iijse/article/view/5846

Internet

https://e-journal.uac.ac.id/index.php/iijse/article/view/5846

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