The Influence of Consumer Behavior and Product Quality on Consumer Decision Making in Selecting Dana as Financial Technology Mobile Payment Application

The Influence of Consumer Behavior and Product Quality on Consumer Decision Making in Selecting Dana as Financial Technology Mobile Payment Application

As technology advances and becomes more sophisticated, consumer behavior patterns shift. The presence of such events stimulates diverse corporate industries to compete to develop innovation. Businesses in the field of financial technology also use it (Fintech). DANA is a mobile payment application...

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Bibliographic Details
Main Authors: Agung Raya, Budi Rustandi Kartawinata
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2022-04-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Consumer Behavior
Decision Making
Mobile Payment
Product Quality
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/1744

Internet

http://journalfeb.unla.ac.id/index.php/almana/article/view/1744

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