MEDIA PLANNING AS A NECESSARY CONDITION FOR INCREASING THE EFFICIENCY OF BUSINESS STRUCTURES’ DIGITAL MARKETING ACTIVITIES

MEDIA PLANNING AS A NECESSARY CONDITION FOR INCREASING THE EFFICIENCY OF BUSINESS STRUCTURES’ DIGITAL MARKETING ACTIVITIES

The main purpose, presented in this article is to investigate and identify the problematic aspects, key features and factors of effective media planning, a conceptual scheme for creating a digital media plan as an important component of digital marketing in the direction of achieving economic effic...

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Bibliographic Details
Main Authors: Oksana Zghurska, Olena Vynogradova, Oleksandr Yerankin, Olena Korchynska, Nataliia Ovsiienko, Assan Aisulu
Format: Article
Language:English
Published: FINTECH Alliance LLC 2024-02-01
Series:Фінансово-кредитна діяльність: проблеми теорії та практики
Subjects:
business structure
digital marketing
media planning
advertising campaign
brand awareness
target audience
Online Access:https://fkd.net.ua/index.php/fkd/article/view/4271

Internet

https://fkd.net.ua/index.php/fkd/article/view/4271

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