Determinants of interaction intention to purchase online in less developed countries: The moderating role of technology infrastructure
AbstractEven though there is significant growth in online purchasing platforms globally, interaction with such platforms is not very popular in less developed countries (LDCs) like Yemen and needs further investigation. Thus, this empirical research aims to investigate the determinants of Yemeni con...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2023-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2023.2213918 |